{"id":2894,"date":"2024-02-12T12:05:36","date_gmt":"2024-02-12T09:05:36","guid":{"rendered":"https:\/\/nor-ijournal.com\/?p=2894"},"modified":"2024-02-15T19:04:02","modified_gmt":"2024-02-15T16:04:02","slug":"126-5","status":"publish","type":"post","link":"https:\/\/nor-ijournal.com\/ru\/2024\/02\/12\/126-5\/","title":{"rendered":"Yasyshena V., Dolyuk A., Bagriy S. – THE EFFECT OF ADVERTISING ACTIVITIES ON INCREASING THE COMPETITIVENESS OF A MEDICAL INSTITUTION"},"content":{"rendered":"
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THE EFFECT OF ADVERTISING ACTIVITIES ON INCREASING THE COMPETITIVENESS OF A MEDICAL INSTITUTION <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Yasyshena<\/strong> V<\/strong>.
<\/strong>Doctor of Economic Sciences<\/em>, Professor,
<\/em>Professor of the Department of Economics,<\/em> Accounting and Taxation
<\/em>Dolyuk<\/strong> A<\/strong>.
<\/strong>Candidate of Economic Sciences,
<\/em>Teacher of the Department of Finance, Banking and Insurance
<\/em>Bagriy S.
<\/strong>\u041c<\/em>aster <\/em>of the Vinnytsia Educational and Scientific Institute of <\/em>Economics of the West Ukrainian National University<\/em>,
<\/em>Ukraine<\/em>, <\/em>Vinnytsia<\/em><\/p>

Abstract
<\/strong>The article considers approaches to improving the organization of advertising activities in medical institutions to increase their competitiveness. Nine stages were formed and revealed, which should be applied by medical institutions to increase their level of competitiveness, namely: market research; brand development; creation of a website and presence in social networks; targeted advertising; reviews and reputation; staff training and development; partnerships and networking; analysis of marketing and advertising results; compliance with laws and regulations.<\/p>

Keywords:<\/strong> advertising, competitiveness, brand, marketing, website development, healthcare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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