{"id":3226,"date":"2024-02-26T12:04:48","date_gmt":"2024-02-26T09:04:48","guid":{"rendered":"https:\/\/nor-ijournal.com\/?p=3226"},"modified":"2024-03-01T18:24:53","modified_gmt":"2024-03-01T15:24:53","slug":"127-4","status":"publish","type":"post","link":"https:\/\/nor-ijournal.com\/ru\/2024\/02\/26\/127-4\/","title":{"rendered":"Novoseletska A.  &#8211; USING THE RADAR METHOD FOR DETERMINING THE INTEGRAL INDICATOR OF THE COMPETITIVENESS OF LIFE INSURANCE COMPANIES IN UKRAINE"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3226\" class=\"elementor elementor-3226\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-174423c e-flex e-con-boxed jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-eae-slider=\"2129\" data-id=\"174423c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-e289846 e-con-full e-flex jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-eae-slider=\"31026\" data-id=\"e289846\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a0a35 jltma-glass-effect-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b5a0a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">USING THE RADAR METHOD FOR DETERMINING THE INTEGRAL INDICATOR OF THE COMPETITIVENESS OF LIFE INSURANCE COMPANIES IN UKRAINE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-863f119 jltma-glass-effect-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"863f119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><strong>Novoseletska A.<br \/><\/strong><em>graduate student<br \/><\/em><em>Ostroh Academy National University<br \/><\/em><em>Ostrog Ukraine<br \/><\/em><em>ORCID: <\/em><a href=\"https:\/\/orcid.org\/0000-0003-2992-5237\"><em>https:\/\/orcid.org\/0000-0003-2992-5237<\/em><\/a><\/p><p><strong>\u00a0<\/strong><strong>Abstract<br \/><\/strong>The article builds radar maps of the competitiveness of life insurance companies in Ukraine based on such key indicators of their activity as the amount of assets, equity, insurance premiums, insurance payments, insurance reserves and investment income. Based on the calculations of the radar area of \u200b\u200blife insurance companies and their integral indicator, it was determined that during 2018, PJSC \u00abGRAVE UKRAINE Life insurance\u00bb was the benchmark in the life insurance market, and since 2020, PJSC \u00abMETLIFE\u00bb will confidently hold this status. A significant increase in the area of \u200b\u200bthe competitiveness radar of PJSC \u00abMETLIFE\u00bb compared to the nearest competitor on the market indicates the effectiveness of the policy of managing its competitiveness, which is produced by the managers of this company.<\/p><p><strong>Keywords: <\/strong>life insurance companies, competitiveness, competitiveness radar, integral indicator, reference company.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-206ce67 jltma-glass-effect-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-pdfjs_viewer\" data-id=\"206ce67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pdfjs_viewer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe 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xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" viewbox=\"-.3 0 32 32\" version=\"1.1\" width=\"100%\" height=\"100%\" style=\"display:block;border-radius:999px;\" xml:space=\"preserve\"><g><path fill=\"#fff\" d=\"M18 14V8h-4v6H8v4h6v6h4v-6h6v-4h-6z\" fill-rule=\"evenodd\"><\/path><\/g><\/svg><\/span><\/a><\/div><div class=\"heateorSssClear\"><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>USING THE RADAR METHOD FOR DETERMINING THE INTEGRAL INDICATOR OF THE COMPETITIVENESS OF LIFE INSURANCE COMPANIES IN UKRAINE Novoseletska A.graduate studentOstroh Academy National UniversityOstrog UkraineORCID: https:\/\/orcid.org\/0000-0003-2992-5237 \u00a0AbstractThe article builds radar maps of the competitiveness of life insurance companies in Ukraine based on such key indicators of their activity as the amount of assets, equity, insurance premiums, insurance payments, insurance reserves and investment income. Based on the calculations of the radar area of \u200b\u200blife insurance companies and their integral indicator, it was determined that during 2018, PJSC \u00abGRAVE UKRAINE Life insurance\u00bb was the benchmark in the life insurance market, and since 2020, PJSC \u00abMETLIFE\u00bb will confidently hold this status. A significant increase in the area of \u200b\u200bthe competitiveness radar of PJSC \u00abMETLIFE\u00bb compared to the nearest competitor on the market indicates the effectiveness of the policy of managing its competitiveness, which is produced by the managers of this company. Keywords: life insurance companies, competitiveness, competitiveness radar, integral indicator, reference company. 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