{"id":3231,"date":"2024-02-26T12:05:03","date_gmt":"2024-02-26T09:05:03","guid":{"rendered":"https:\/\/nor-ijournal.com\/?p=3231"},"modified":"2024-03-01T18:36:38","modified_gmt":"2024-03-01T15:36:38","slug":"127-5","status":"publish","type":"post","link":"https:\/\/nor-ijournal.com\/ru\/2024\/02\/26\/127-5\/","title":{"rendered":"Kryvytska O., Kleban Y., Klepak K. &#8211; CURRENT DOMINANTS OF THE MOBILE PHONE MARKET IN UKRAINE AND THE WORLD"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3231\" class=\"elementor elementor-3231\" data-elementor-settings=\"{&quot;ha_cmc_init_switcher&quot;:&quot;no&quot;}\">\n\t\t\t\t<div class=\"has_eae_slider elementor-element elementor-element-174423c e-flex e-con-boxed jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-parent\" data-eae-slider=\"42269\" data-id=\"174423c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"has_eae_slider elementor-element elementor-element-e289846 e-con-full e-flex jltma-glass-effect-no wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no wpr-column-slider-no wpr-equal-height-no e-con e-child\" data-eae-slider=\"18881\" data-id=\"e289846\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;_ha_eqh_enable&quot;:false}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b5a0a35 jltma-glass-effect-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"b5a0a35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CURRENT DOMINANTS OF THE MOBILE PHONE MARKET IN UKRAINE AND THE WORLD<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-863f119 jltma-glass-effect-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"863f119\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: right;\"><strong>\u00a0<\/strong><strong>Kryvytska O.<br \/><\/strong><em>Doctor of Sciences (Economics), Professor<br \/><\/em><em>The National University of Ostroh Academy<br \/><\/em><em>https:\/\/orcid.org\/0000-0002-0844-3362<br \/><\/em><strong>Kleban Y.<br \/><\/strong><em>Lecturer,<br \/><\/em><em>The National University of Ostroh Academy<br \/><\/em><em>https:\/\/orcid.org\/0000-0002-7070-5175<br \/><\/em><strong>Klepak K.<br \/><\/strong><em>Student of the first (undergraduate) level of higher education,<br \/><\/em><em>The National University of Ostroh Academy<br \/><\/em><em>https:\/\/orcid.org\/0009-0004-6909-273X<\/em><\/p><p><strong>Abstract<br \/><\/strong>The article is devoted to an in-depth analysis of the situation on the smartphone market in Ukraine and the world, taking into account the current trends and dynamics of the development of this technology segment. The authors consider the impact of innovation, the competitiveness of manufacturers, as well as consumer preferences that shape the demand for modern mobile devices. In the context of the Ukrainian market, special attention is paid to factors that influence consumer choice, such as affordability, functionality, and popularity of brands. The analytical review of the market also takes into account the impact of global trends on consumer practices in Ukraine, which allows to identify opportunities and challenges for local players in this sector. The article offers readers a broader understanding of the dynamics of the smartphone market, contributing to the formation of business strategies, and also provides recommendations for consumers to make an informed choice when purchasing a mobile device in the conditions of constant evolution of technology.<\/p><p><strong>Keywords: <\/strong>smartphone market, dominant factors, pricing, market leaders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-206ce67 jltma-glass-effect-no exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-pdfjs_viewer\" data-id=\"206ce67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"pdfjs_viewer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe 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class=\"heateorSssClear\"><\/div><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>CURRENT DOMINANTS OF THE MOBILE PHONE MARKET IN UKRAINE AND THE WORLD \u00a0Kryvytska O.Doctor of Sciences (Economics), ProfessorThe National University of Ostroh Academyhttps:\/\/orcid.org\/0000-0002-0844-3362Kleban Y.Lecturer,The National University of Ostroh Academyhttps:\/\/orcid.org\/0000-0002-7070-5175Klepak K.Student of the first (undergraduate) level of higher education,The National University of Ostroh Academyhttps:\/\/orcid.org\/0009-0004-6909-273X AbstractThe article is devoted to an in-depth analysis of the situation on the smartphone market in Ukraine and the world, taking into account the current trends and dynamics of the development of this technology segment. The authors consider the impact of innovation, the competitiveness of manufacturers, as well as consumer preferences that shape the demand for modern mobile devices. In the context of the Ukrainian market, special attention is paid to factors that influence consumer choice, such as affordability, functionality, and popularity of brands. The analytical review of the market also takes into account the impact of global trends on consumer practices in Ukraine, which allows to identify opportunities and challenges for local players in this sector. The article offers readers a broader understanding of the dynamics of the smartphone market, contributing to the formation of business strategies, and also provides recommendations for consumers to make an informed choice when purchasing a mobile device in the conditions of constant evolution of technology. Keywords: smartphone market, dominant factors, pricing, market leaders. Download article Download certificate Download full issue https:\/\/doi.org\/10.5281\/zenodo.10723860 https:\/\/scholar.google.com.ua\/citations?view_op=view_citation&#038;hl=en&#038;user=8HVJjYUAAAAJ&#038;cstart=20&#038;pagesize=80&#038;sortby=pubdate&#038;authuser=6&#038;citation_for_view=8HVJjYUAAAAJ:QUKcMBy53xEC<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[60],"tags":[31],"class_list":["post-3231","post","type-post","status-publish","format-standard","hentry","category-60","tag-ecos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kryvytska O., Kleban Y., Klepak K. - CURRENT DOMINANTS OF THE MOBILE PHONE MARKET IN UKRAINE AND THE WORLD<\/title>\n<meta name=\"description\" content=\"The article is devoted to an in-depth analysis of the situation on the smartphone market in Ukraine and the world, taking into account the current trends and dynamics of the development of this technology segment.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nor-ijournal.com\/ru\/2024\/02\/26\/127-5\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kryvytska O., Kleban Y., Klepak K. - CURRENT DOMINANTS OF THE MOBILE PHONE MARKET IN UKRAINE AND THE WORLD\" \/>\n<meta property=\"og:description\" content=\"The article is devoted to an in-depth analysis of the situation on the smartphone market in Ukraine and the world, taking into account the current trends and dynamics of the development of this technology segment.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nor-ijournal.com\/ru\/2024\/02\/26\/127-5\/\" \/>\n<meta property=\"og:site_name\" content=\"NJD-iscience\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-26T09:05:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-01T15:36:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nor-ijournal.com\/wp-content\/uploads\/2024\/02\/NJD_127-724x1024.jpg\" \/>\n<meta name=\"author\" content=\"NJD-iScience\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u041d\u0430\u043f\u0438\u0441\u0430\u043d\u043e \u0430\u0432\u0442\u043e\u0440\u043e\u043c\" \/>\n\t<meta name=\"twitter:data1\" content=\"NJD-iScience\" \/>\n\t<meta name=\"twitter:label2\" content=\"\u041f\u0440\u0438\u043c\u0435\u0440\u043d\u043e\u0435 \u0432\u0440\u0435\u043c\u044f \u0434\u043b\u044f \u0447\u0442\u0435\u043d\u0438\u044f\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 \u043c\u0438\u043d\u0443\u0442\u044b\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/nor-ijournal.com\\\/2024\\\/02\\\/26\\\/127-5\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/nor-ijournal.com\\\/2024\\\/02\\\/26\\\/127-5\\\/\"},\"author\":{\"name\":\"NJD-iScience\",\"@id\":\"https:\\\/\\\/nor-ijournal.com\\\/#\\\/schema\\\/person\\\/2698fc6ff8f5eea1b3f20b14a145899c\"},\"headline\":\"Kryvytska O., Kleban Y., Klepak K. &#8211; 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