Ovcharuk V.
PhD, Docent, Associate Professor of the Department of Informatics, National University of Food Technologies, Kyiv, Ukraine
Yuschuk I.
Senior Lecturer of the Department of Informatics, National University of Food Technologies, Kyiv, Ukraine
Sedyh O.
Senior Lecturer of the Department of Informatics, National University of Food Technologies, Kyiv, Ukraine

Abstract
The main idea of the systematic approach to analysis is to consider the market as a complex system where different elements interact with each other and influence the quality of products that meet international standards. This allows businesses to better understand market conditions and adapt their quality management strategy to ensure competitiveness and customer satisfaction.

Keywords: quality, market, profit, segment, standard