Karakachanov A.
PhD of Philosophy
Associate Professor
The University of Library Studies and Information Technologies (SULSIT)
Sofia, Bulgaria

Abstract
The purpose of this article is to present the application of the subcultural approach as an alternative and an opportunity to build a new theoretical base on the basis of which to explain the process of social change. The presentation is based on specific studies of the processes of transition from totalitarianism to democracy in Bulgaria.

 Keywords: transition, subculture, cultureme, ideologeme