126

Bayramov A. – ENLIGHTENMENT IN TRANSCAUCASIA IN 19TH CENTURY

ENLIGHTENMENT IN TRANSCAUCASIA IN 19TH CENTURY

Bayramov A.
PhD student, Department of History,
 Hacettepe University, Ankara Turkiye

Abstract
Despite its rich cultural and historical legacy, Transcaucasia has been on the global agenda due to political and military conflicts in the last 30 years. The conflict in Abkhazia and Ossetia, as well as the Nagorno-Karabakh Wars, have overshadowed the region’s rich cultural and economic heritage. However, when we look back at the historical past, throughout the empire age, we can see that ethnic groups in the region strove to highlight their own cultural and literary creativity. This literary and ideological development was led by the intellectual elite of Transcaucasia. Influenced by the ideas of the French Revolution and Russia’s imperialist policies, Georgian, Armenian, and Turkish intellectuals struggled to resist the exploitation of their people by the major powers in the region (Iran, the Ottoman, and Russian Empires). In fact, after a thirty-year armed struggle during which Russia invaded Transcaucasia, realists took important steps by changing their methods to develop national ideas and enlighten the people. Despite the differences and similarities among the three ethnic groups, this process, which began with literary enlightenment in the second half of the 19th century, resulted in political organization, national identity formation, and the establishment of independent states. The study presents the literary enlightenment period in Transcaucasia by bringing together second-hand sources of Armenian, Georgian, and Azerbaijani historians along with other relevant individual studies on the subject.

 Keywords: imperialism, enlightenment, literature, language, printing

126

Yasyshena V., Dolyuk A., Bagriy S. – THE EFFECT OF ADVERTISING ACTIVITIES ON INCREASING THE COMPETITIVENESS OF A MEDICAL INSTITUTION

THE EFFECT OF ADVERTISING ACTIVITIES ON INCREASING THE COMPETITIVENESS OF A MEDICAL INSTITUTION

Yasyshena V.
Doctor of Economic Sciences, Professor,
Professor of the Department of Economics, Accounting and Taxation
Dolyuk A.
Candidate of Economic Sciences,
Teacher of the Department of Finance, Banking and Insurance
Bagriy S.
Мaster of the Vinnytsia Educational and Scientific Institute of Economics of the West Ukrainian National University,
Ukraine, Vinnytsia

Abstract
The article considers approaches to improving the organization of advertising activities in medical institutions to increase their competitiveness. Nine stages were formed and revealed, which should be applied by medical institutions to increase their level of competitiveness, namely: market research; brand development; creation of a website and presence in social networks; targeted advertising; reviews and reputation; staff training and development; partnerships and networking; analysis of marketing and advertising results; compliance with laws and regulations.

Keywords: advertising, competitiveness, brand, marketing, website development, healthcare.

126

Aliyeva N. – DİVERSİFİCATİON STRATEGİES FOR SMALL BUSİNESS OWNERS: A PRACTİCAL GUİDE

DİVERSİFİCATİON STRATEGİES FOR SMALL BUSİNESS OWNERS: A PRACTİCAL GUİDE

Aliyeva N.
PhD student in economics
Nakhchivan State University
Nakhchivan, Azerbaijan
ORCİD İD: 0009-0002-3108-4094

Abstract
This article explores the critical role of diversification in the sustainable growth and resilience of small businesses. Recognizing the unique challenges faced by small business owners, this practical guide delves into various diversification strategies designed to enhance competitiveness, mitigate risks, and unlock new opportunities. Drawing on real-world examples and expert insights, the article covers key considerations such as market research, resource allocation, and strategic planning. From product and service diversification to geographical expansion and digital transformation, the guide provides actionable steps for small business owners to navigate the complexities of diversification successfully. By understanding the nuances of diversification and implementing tailored strategies, small businesses can not only weather economic uncertainties but also thrive in dynamic markets. This comprehensive guide aims to empower small business owners with the knowledge and tools needed to make informed decisions and strategically diversify their operations for long-term success.

 Keywords:  Diversification, small business, resilience, growth strategies, risk mitigation, strategic planning

126

Parsyan A., Tumasyan Z., Hovsepyan T. – STATE INVESTMENT POLICY IN THE RA TOURISM SECTOR

STATE INVESTMENT POLICY IN THE RA TOURISM SECTOR

Parsyan A.
Candidate of Economic Sciences, ASUE
Tumasyan Z.
Candidate of Economic Sciences, ASUE
Hovsepyan T.
Medical College named after the pharmacist-artist
Levon Sargsyan

Abstract
The relevance and importance of the topic is substantiated in the article. The content of the concept of tourism and the Armenian specificity, the dynamics of the RA tourist visitors during 2015-2022, the analysis of the RA official statistical data are presented. The article substantiates the investment policy, main directions, and statistics implemented in the field of RA tourism. The table shows the amounts to be allocated from the RA state budget for 2020-2024. The specificity, vision and main goals of the development policy of the RA Tourism sector are studied. Appropriate conclusions are drawn.

Keywords: tourism, visitor, investment, state, investment policy for tourism development

126

Gurbanov E., Aslanova S. – AVERAGE ANNUAL PRODUCTİVİTY OF THE THYMUSETA-VİCAETUM-FESTUCOSUM FORMATİON, DİSTRİBUTED İN SUMMER PASTURE FİELD NO. 8 “TURKESOBA” (AZERBAİJAN)

AVERAGE ANNUAL PRODUCTİVİTY OF THE THYMUSETA-VİCAETUM-FESTUCOSUM FORMATİON, DİSTRİBUTED İN SUMMER PASTURE FİELD NO. 8 “TURKESOBA” (AZERBAİJAN)

Gurbanov E.
Corresponding member NAS of Azerbaijan, Doctor of Biological Sciences, Baku State University, Baku, Azerbaijan
Aslanova S.
Ph.D, Azerbaijan State Pedagogical University,
Baku, Azerbaijan

Abstract
The vegetation of the Thymuseta-Vicaetum-Festucosum formation was noted in summer (non-grazed) pasture field No. 8 “Turksoba” in the Astara region on mountain-brown soils emerging from under the forest. The average annual air temperature, typical for the climate of this region, is 10-140C, and the annual precipitation reaches 1400-1600 mm.
Research shows that the vegetation of this formation belongs to the class of herbaceous-legume-grain formations. The productivity of the Thymuseta-Vicaetum-Festucosum formation of this formation class in the summer season 2021-2022-2023 ranges from 19.5-29.6 c/ha by wet weight and 7.8-12.9 c/ha by dry mass. According to calculations, the coefficient of conversion of wet mass into dry productivity corresponds to 2.3-2.5.

Keywords: formation, phytodiversity, productivity, mountain-brown soils, legumes.

126

Fatullayev P., Fatullayeva M. – ASSESSMENT OF WINTER WHEAT VARIETIES FOR RESISTANCE TO SOME DISEASES AND PESTS IN THE CONDITIONS OF NAKHCHIVAN AUTONOMOUS REPUBLIC OF AZERBAIJAN

ASSESSMENT OF WINTER WHEAT VARIETIES FOR RESISTANCE TO SOME DISEASES AND PESTS IN THE CONDITIONS OF NAKHCHIVAN AUTONOMOUS REPUBLIC OF AZERBAIJAN

Fatullayev P.
Ph.D., assistant professor. Head of the “Cereals, leguminous and technical culture” Laboratory of the Institute of Bioresources (Nakhchivan) of the Ministry of Science and Education of the Republic of Azerbaijan, City Nakhchivan
Fatullayeva M.
Nakhchivan Autonomous Republic of Azerbaijan, Ministry of Agriculture, Nakhchivan Scientific Research Institute of Agriculture named after Ak. G.A. Aliyeva, leading researcher

Abstract
In modern times, the development of each country is measured primarily by ensuring food security. To obtain a high yield from agricultural plants, varieties that are suitable for the soil and climatic conditions of each zone should be selected and studied, and breeding work should be carried out on them to obtain more suitable and productive varieties for local conditions. The main goal of our research is the creation and breeding of winter wheat varieties with high productivity and stable genetic traits, resistant to diseases, pests and various climatic conditions. Breeding for resistance to diseases of winter bread wheat is one of the most important and complex, and in our regions the most important area of breeding.

Keywords: wheat varieties, diseases, pests, selection, yield

Norwegian Journal of development of the International Science №126

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