Polumeeva I.
Senior lecturer at the Department of Pedagogy and Psychology
Saint-Petersburg University of Management Technologies and Economics

Abstract
The article by Polumeeva I.N. considers the issue of the relevance of an individual approach, the benefits of feedback for the teacher, indicates the need for feedback to understand the perception and expectations of the audience and draws attention to understanding of the individual approach by students.

Keywords: individual approach, individual characteristics, feedback, personification of learning, personal contact.