Novoseletska A.
graduate student
Ostroh Academy National University
Ostrog Ukraine
ORCID: https://orcid.org/0000-0003-2992-5237

 Abstract
The article builds radar maps of the competitiveness of life insurance companies in Ukraine based on such key indicators of their activity as the amount of assets, equity, insurance premiums, insurance payments, insurance reserves and investment income. Based on the calculations of the radar area of ​​life insurance companies and their integral indicator, it was determined that during 2018, PJSC «GRAVE UKRAINE Life insurance» was the benchmark in the life insurance market, and since 2020, PJSC «METLIFE» will confidently hold this status. A significant increase in the area of ​​the competitiveness radar of PJSC «METLIFE» compared to the nearest competitor on the market indicates the effectiveness of the policy of managing its competitiveness, which is produced by the managers of this company.

Keywords: life insurance companies, competitiveness, competitiveness radar, integral indicator, reference company.