Dedilova T.
Candidate of Science (Economics),
Associate Professor of Kharkiv National Automobile and Highway University
Yurchenko O.
PhD in Economics,
Associate Professor of Sumy National Agrarian University
Kononenko Y.
PhD in Economics,
Associate Professor of V. N. Karazin Kharkiv National University
Osypova S.
PhD in Economics,
Associate Professor of National Technical University «Kharkiv Polytechnic Institute»

Abstract
The article is devoted to the research of social entrepreneurship in the context of sustainability and efficiency of Ukrainian business in the conditions of a full-scale war with russia. The place of social entrepreneurship in the unity of elements of sustainable development is separately determined and directions for the creation and implementation of entrepreneurial projects and sustainable development initiatives in Ukraine for the period up to 2030 are proposed. It characterizes the impact of social entrepreneurship on the socio-economic development of Ukraine as a key tool for reducing social problems and transforming the country on the basis of sustainability.

Keywords: social entrepreneurship, sustainability, development, business model, concept.

 Kryvytska O.
Doctor of Sciences (Economics), Professor
The National University of Ostroh Academy
https://orcid.org/0000-0002-0844-3362
Kleban Y.
Lecturer,
The National University of Ostroh Academy
https://orcid.org/0000-0002-7070-5175
Klepak K.
Student of the first (undergraduate) level of higher education,
The National University of Ostroh Academy
https://orcid.org/0009-0004-6909-273X

Abstract
The article is devoted to an in-depth analysis of the situation on the smartphone market in Ukraine and the world, taking into account the current trends and dynamics of the development of this technology segment. The authors consider the impact of innovation, the competitiveness of manufacturers, as well as consumer preferences that shape the demand for modern mobile devices. In the context of the Ukrainian market, special attention is paid to factors that influence consumer choice, such as affordability, functionality, and popularity of brands. The analytical review of the market also takes into account the impact of global trends on consumer practices in Ukraine, which allows to identify opportunities and challenges for local players in this sector. The article offers readers a broader understanding of the dynamics of the smartphone market, contributing to the formation of business strategies, and also provides recommendations for consumers to make an informed choice when purchasing a mobile device in the conditions of constant evolution of technology.

Keywords: smartphone market, dominant factors, pricing, market leaders.

Novoseletska A.
graduate student
Ostroh Academy National University
Ostrog Ukraine
ORCID: https://orcid.org/0000-0003-2992-5237

 Abstract
The article builds radar maps of the competitiveness of life insurance companies in Ukraine based on such key indicators of their activity as the amount of assets, equity, insurance premiums, insurance payments, insurance reserves and investment income. Based on the calculations of the radar area of ​​life insurance companies and their integral indicator, it was determined that during 2018, PJSC «GRAVE UKRAINE Life insurance» was the benchmark in the life insurance market, and since 2020, PJSC «METLIFE» will confidently hold this status. A significant increase in the area of ​​the competitiveness radar of PJSC «METLIFE» compared to the nearest competitor on the market indicates the effectiveness of the policy of managing its competitiveness, which is produced by the managers of this company.

Keywords: life insurance companies, competitiveness, competitiveness radar, integral indicator, reference company.

 Nikolaishvili A.
Agro Insurance Case Regulation Manager of JSC “Insurance Company Aldagi”,
PhD student at STU

Abstract
Insurance is a risk management financial instrument that involves the transfer of risk in whole or in part to an insurance organization.
Agro Insurance is a specialized and complex group of insurance, which includes the insurance of crops, livestock, aquacrops and greenhouses.  The origin of agro insurance was facilitated by the disruption of agricultural  activities by  unfavorable climatic conditions.
The main goal of agro insurance is to protect farmers and stabilize their income, so that their activities continue uninterrupted for years.
Crop insurance in agriculture is of great importance. The implementation of the agro insurance program is very relevant and vital for the farmer. The development of agro insurance will contribute to the economic growth of the country and increase the well-being of the population.
That is why it is of great importance to correctly assess agricultural risks and properly conduct the underwriting process.

Keywords: Insurance, Pool, Underwriter, Farmer, Risk.