Yasyshena V.
Doctor of Economic Sciences, Professor,
Professor of the Department of Economics, Accounting and Taxation
Dolyuk A.
Candidate of Economic Sciences,
Teacher of the Department of Finance, Banking and Insurance
Bagriy S.
Мaster of the Vinnytsia Educational and Scientific Institute of Economics of the West Ukrainian National University,
Ukraine, Vinnytsia

Abstract
The article considers approaches to improving the organization of advertising activities in medical institutions to increase their competitiveness. Nine stages were formed and revealed, which should be applied by medical institutions to increase their level of competitiveness, namely: market research; brand development; creation of a website and presence in social networks; targeted advertising; reviews and reputation; staff training and development; partnerships and networking; analysis of marketing and advertising results; compliance with laws and regulations.

Keywords: advertising, competitiveness, brand, marketing, website development, healthcare.

Aliyeva N.
PhD student in economics
Nakhchivan State University
Nakhchivan, Azerbaijan
ORCİD İD: 0009-0002-3108-4094

Abstract
This article explores the critical role of diversification in the sustainable growth and resilience of small businesses. Recognizing the unique challenges faced by small business owners, this practical guide delves into various diversification strategies designed to enhance competitiveness, mitigate risks, and unlock new opportunities. Drawing on real-world examples and expert insights, the article covers key considerations such as market research, resource allocation, and strategic planning. From product and service diversification to geographical expansion and digital transformation, the guide provides actionable steps for small business owners to navigate the complexities of diversification successfully. By understanding the nuances of diversification and implementing tailored strategies, small businesses can not only weather economic uncertainties but also thrive in dynamic markets. This comprehensive guide aims to empower small business owners with the knowledge and tools needed to make informed decisions and strategically diversify their operations for long-term success.

 Keywords:  Diversification, small business, resilience, growth strategies, risk mitigation, strategic planning

Parsyan A.
Candidate of Economic Sciences, ASUE
Tumasyan Z.
Candidate of Economic Sciences, ASUE
Hovsepyan T.
Medical College named after the pharmacist-artist
Levon Sargsyan

Abstract
The relevance and importance of the topic is substantiated in the article. The content of the concept of tourism and the Armenian specificity, the dynamics of the RA tourist visitors during 2015-2022, the analysis of the RA official statistical data are presented. The article substantiates the investment policy, main directions, and statistics implemented in the field of RA tourism. The table shows the amounts to be allocated from the RA state budget for 2020-2024. The specificity, vision and main goals of the development policy of the RA Tourism sector are studied. Appropriate conclusions are drawn.

Keywords: tourism, visitor, investment, state, investment policy for tourism development

Kharabara V.
PhD in Economics, Associate Professor,
Associate Professor of the Department of Finance and Credit,
 Chernivtsi Yuriy Fedkovich National University
ORCID ID:  https://orcid.org/0000-0002-8555-6440
Chernivtsi, Ukraine
Greshko R.
PhD in Economics, Associate Professor,
Associate Professor of the Department of Finance and Credit,
 Chernivtsi Yuriy Fedkovich National University
ORCID  ID:  https://orcid.org/0000-0003-3054-356X
Chernivtsi, Ukraine

Abstract
The article examines the issue of providing various services to customers remotely by banks. Today, in the modern world, banking is one of the most favorable areas for the introduction and development of information technology. Therefore, the theoretical aspects of remote banking and Ukraine’s place among European countries in the ranking of Internet banking usage were studied. The constant increase in competition in this sector pushes for the inevitable improvement of banking services, i.e. the search for the latest and highest quality communication with customers. That is why the most popular services among Internet banking users were reviewed and highlighted. The state of remote banking in Ukraine is analyzed, namely, the share of transactions using electronic means of payment issued by Ukrainian banks, the distribution of non-cash transactions using payment cards by their number and amount. The advantages and reasons for slowing down the development of remote banking services were also presented.

 Keywords: remote banking service, internet banking, mobile banking, banking services, cashless payments.

Kurniawati Darmaningrum
Assistant Professor
Tunas Pembangunan University, Indonesia
Laksono Sumarto
Associate Professor
Tunas Pembangunan University, Indonesia
Sri Wijiastuti
Associate Professor
Tunas Pembangunan University, Indonesia
Rini Handayani
Associate Professor
Atma Bhakti Institute of Economic Science
Hastarini Dwi Atmanti
Associate Professor
Diponegoro University

Abstract
A number of studies have identified that ethnocentric consumers prefer to buy domestically produced products compared to foreign products. However, this research focuses on countries with large economies, therefore its application in developing countries is still rare. On the other hand, this research is focused on products, and that is the reason why research on hedonic services is also scarce. The aim of this research is to identify ethnocentrism attitudes in consumer loyalty to buy local furniture products at the Solo Furniture Market by applying the variables ethnocentrism, patriotism, collectivism and individualism. The aim of this research is to provide a solution to develop and increase consumer loyalty to buy locally made furniture compared to buying from other countries.

 Keywords: ethnocentrism, patriotism, collectivism and individualism

Parsyan S.
PhD in Economics, ASUE
https://orcid.org/0000-0003-0561-3052
Gabrielyan H.
PhD in Economics, ASUE
Tumasyan Z.
PhD in Economics, ASUE
Aslanyan S.
PhD in Economics, ASUE
Khalatyan H.
PhD student, ASUE

Abstract
The article presents in detail the theoretical economic content, types and features of the deposit, as well as the advantages of having a deposit. Based on the data published by the Statistical Committee of the Republic of Armenia, the dynamics of demand and term deposits and the calculation of analytical indicators were compiled for the years 2013-2022. The calculation of analytical indicators of the dynamics of current accounts and deposits of RA commercial banks’ customers is also presented. An appropriate analysis and conclusion has been made.

Keywords: deposit, investment, bank, analysis.

Jolia G.
Georgian Technical University, Tbilisi,
Professor at Department of Engineering Economics,
Doctor of Economic Science

Abstract

This article discusses the existence, origin, and distinguishing characteristics of the artificial intelligence and one of its aspects – emotional intelligence. It delves into the nuanced aspects of “strong” and “weak” emotional intelligence, exploring indicators such as the potential of artificial intelligence, robotics laws, and resolutions from the European Parliament related to the regulation of the artificial intelligence.

Keywords: artificial intelligence, digital technology, robot, experiential, singularity.

Kostenko T.
undergraduate student of the faculty of economics and law, “Toraigyrov University”, Pavlodar, Republic of Kazakhstan

Abstract
Cryptocurrency is a type of digital currency, accounting of which is provided by a decentralized payment system that does not have an internal or external administrator or any of its analogues, operating in a fully automatic mode. Сryptocurrency by itself  does not have any special material or electronic form – it is just a number indicating the amount of data of the units of account, which is recorded in the appropriate position of the information package of the data transfer protocol that is often not even encrypted, like all other information about transactions between the addresses of the system. It is important to have an idea of what changes may occur with the prices of cryptocurrencies in the future in order to make informed decisions about the allocation of investments and also take into account the risks associated with investing in them. This, as well may be necessary for regulators and legislators to develop up-to-date legislative framework.

Keywords: cryptocurrency, pricing, assets, bitcoins, monetary unit, electronic currency, blockchain, volatility, crypto exchanges, inertia (momentum).

Prasad VSN Tallapragada
Indian Institute of Technology Delhi

Abstract
Allocation of capital, being a finite resource, needs to adopt a well calibrated approach to ensure that the targeted economic priorities are achieved in an optimal manner. Factor shares of income reflect the potential economic priorities more sharply than the overall output and the underlying technical change determines this given the incident elasticity of substitution. Increase in capital’s share of income- with capital augmenting technical change – would increase capital productivity, but would lead to job less growth. Increase in labour’s share – with labour augmenting technical change would lead to increased wages while increasing production costs fettering the competitiveness of the economy. Hence, capital allocation has to be nuanced to support the desired factor’s share in income and the underlying technical change. In the face of technical change that is not conducive for the economic objective sought – such as increasing capital growth or increasing wages- policy changes may have to accompany calibrated capital allocation.    

Keywords: Technical change, Elasticity of Substitution, Factor shares of Income

Gadirov A.
PhD in law
Associate professor in the Department of Law of the Academy of Public
Administration under the President of the Republic of Azerbaijan
Baku, Azerbaijan

Abstract
The concept of obligation is considered one of the basic concepts of civil law. For this reason, the study of the law of obligation and its elements always makes a difference with its importance. In this article, the author has analysed and investigated the legal relations of obligation, its subject, reasons for creation and types.

Keywords: obligation, civil law, contract, Civil Code, debt relations